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Kanjivaram sarees hold significant cultural and symbolic value. They are often considered heirlooms, passed down from one generation to the next as a symbol of family heritage and tradition. In South Indian weddings, a Kanjivaram saree is often worn by the bride as a mark of prosperity and good fortune. The saree's elegance and grandeur make it a cherished garment that is treasured for its beauty and cultural significance.
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