

A Story of Innovation
In the 21st century, Paithani Silk sarees experienced a contemporary resurgence, blending traditional techniques with modern aesthetics. Designers infused innovative elements into the classic motifs, catering to evolving tastes while preserving the essence of Paithani craftsmanship. Celebrities and fashion influencers embraced Paithani sarees, sparking a renewed interest in this heritage art form.
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